<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[MarketLens]]></title><description><![CDATA[MarketLens]]></description><link>https://blog.marketlens.app</link><generator>RSS for Node</generator><lastBuildDate>Thu, 30 Apr 2026 03:46:34 GMT</lastBuildDate><atom:link href="https://blog.marketlens.app/rss.xml" rel="self" type="application/rss+xml"/><language><![CDATA[en]]></language><ttl>60</ttl><item><title><![CDATA[6 Must-Have Services Every Product Needs – With Generous Free Tiers]]></title><description><![CDATA[Whether you're building a new product from scratch or using AI to rapidly prototype and iterate, leveraging proven services can save time and reduce costs. Here are 6 standout tools we rely on at MarketLens—our platform for advanced financial market ...]]></description><link>https://blog.marketlens.app/6-must-have-services-every-product-needs-with-generous-free-tiers</link><guid isPermaLink="true">https://blog.marketlens.app/6-must-have-services-every-product-needs-with-generous-free-tiers</guid><category><![CDATA[startup]]></category><category><![CDATA[software development]]></category><category><![CDATA[SaaS]]></category><dc:creator><![CDATA[MarketLens]]></dc:creator><pubDate>Fri, 23 Jan 2026 21:22:42 GMT</pubDate><enclosure url="https://cdn.hashnode.com/res/hashnode/image/upload/v1769201777994/a80b6ab4-c266-47bb-afcb-73dbf3988b00.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Whether you're building a new product from scratch or using AI to rapidly prototype and iterate, leveraging proven services can save time and reduce costs. Here are 6 standout tools we rely on at MarketLens—our platform for advanced financial market visualizations—and strongly recommend. Their generous free tiers let you launch and scale without upfront expenses, while paid plans remain affordable.</p>
<h2 id="heading-sentryiohttpssentryio-error-monitoring-and-tracing"><a target="_blank" href="https://sentry.io"><strong>Sentry.io</strong></a> <strong>- Error Monitoring and Tracing</strong></h2>
<p><img src="https://pbs.twimg.com/media/G_XYGcLWgAERac2?format=jpg&amp;name=medium" alt="Image" /></p>
<p>Sentry helps us catch, triage, and fix errors across our backend and frontend. Originally focused on error tracking, it has grown to include performance tracing and release health monitoring. The clean, intuitive interface avoids unnecessary complexity.</p>
<p>Compared to heavier tools like Datadog, Sentry provides fewer features but delivers developer-friendly pricing. The free plan includes 5,000 errors and 5 million spans per month—plenty for early-stage projects. It integrates seamlessly with most languages and frameworks (our favorites are Rust and JavaScript).</p>
<h2 id="heading-posthogcomhttpsposthogcom-product-analytics-and-session-recording"><a target="_blank" href="https://posthog.com">PostHog.com</a> - Product Analytics and Session Recording</h2>
<p><img src="https://pbs.twimg.com/media/G_XcfvBWIAAqFCx?format=jpg&amp;name=medium" alt="Image" /></p>
<p>PostHog powers our user behavior insights at MarketLens, from key metrics to session replays that reveal how users navigate the platform.</p>
<p>As an open-core platform (core features open-source under MIT), it delivers event tracking, funnels, A/B testing, and heatmaps in one privacy-focused package—making it a strong alternative to Mixpanel or Amplitude.</p>
<p>The free tier is very generous: up to 1 million events per month, unlimited team members and tracked users, and 5,000 session recordings. This makes it ideal for bootstrapped projects. Paid plans scale reasonably with usage. Setup is fast with web auto-capture, and the open-source core supports full self-hosting for data control and compliance.</p>
<p>A nice bonus: no aggressive sales pressure—you never need to join a call.</p>
<h2 id="heading-betterstackcomhttpsbetterstackcom-infrastructure-metrics-and-incident-management"><a target="_blank" href="https://betterstack.com">BetterStack.com</a> - Infrastructure Metrics and Incident Management</h2>
<p><img src="https://pbs.twimg.com/media/G_Xa9U6XAAEPoWR?format=jpg&amp;name=medium" alt="Image" /></p>
<p>BetterStack focuses on infrastructure observability, offering uptime monitoring, incident alerts, metrics dashboards, and logs to help identify bottlenecks early.</p>
<p>Its free plan stands out with 2 billion metrics retained for 30 days, 3 GB logs (3 days), 3 GB warehouse events (30 days), 10 uptime monitors &amp; heartbeats, 100,000 exceptions per month, and 1 status page. This is sufficient for personal projects or early-stage teams. Compared to pricier options like New Relic, it offers a more focused and affordable observability experience.</p>
<h2 id="heading-supabasecomhttpssupabasecom-postgres-database-for-quick-builds"><a target="_blank" href="https://supabase.com">Supabase.com</a> - Postgres Database for Quick Builds</h2>
<p><img src="https://pbs.twimg.com/media/G_XbaLcWMAA0j0x?format=jpg&amp;name=medium" alt="Image" /></p>
<p>Supabase is an open-source Firebase alternative built on Postgres. It provides a managed database with built-in authentication, real-time subscriptions, and file storage—perfect for rapid prototyping. We use it at MarketLens for user data and smaller datasets.</p>
<p>The free tier offers 500 MB database space, unlimited API requests, and authentication for up to 50,000 monthly active users—excellent for MVPs and side projects. Pricing scales affordably. SDKs support major frameworks, and you can self-host it for free on your own infrastructure.</p>
<h2 id="heading-hashnodecomhttpshashnodecom-product-documentation-and-blog"><a target="_blank" href="https://hashnode.com">Hashnode.com</a> - Product Documentation and Blog</h2>
<p><img src="https://pbs.twimg.com/media/G_XbvGvXwAEcMtY?format=jpg&amp;name=medium" alt="Image" /></p>
<p>Hashnode handles our documentation and blog. Designed for developers, it supports Markdown, custom domains, newsletters, SEO tools, and built-in analytics—giving you more control than Medium.</p>
<p>The free plan includes unlimited posts, custom domains, and analytics, with no ads or forced upgrades. GitHub and RSS integrations simplify publishing, helping you build an audience around your project. Content remains fully yours with easy export options.</p>
<h2 id="heading-planesohttpsplaneso-project-management"><a target="_blank" href="https://plane.so">Plane.so</a> - Project Management</h2>
<p><img src="https://pbs.twimg.com/media/G_XcLNpWUAAlErG?format=jpg&amp;name=medium" alt="Image" /></p>
<p>Plane.so streamlines our workflows as an open-source alternative to Jira or Linear. It supports tasks, epics, cycles, dependencies, custom states, a built-in wiki, AI-powered search across projects, and easy imports from Jira, Linear, ClickUp, or Asana.</p>
<p>The Community Edition (AGPL v3) is free to self-host and includes the same features as Plane’s Cloud Free tier. Cloud plans include a Free tier, with paid plans starting at $6 per seat/month for additional capabilities such as SSO, advanced analytics, and higher limits. A paid Commercial license is required for full-featured self-hosting to match paid cloud plans. This flexibility helps teams of any size stay organized without high vendor lock-in.</p>
<p>These tools have helped us move faster at MarketLens while keeping costs low. Which ones are you already using or planning to try?</p>
]]></content:encoded></item><item><title><![CDATA[Designing Analytics and Trading Platform for Modern Financial Markets]]></title><description><![CDATA[In this article, we explore existing ways to visualize financial markets and share our ideas for how they can be improved to reflect the current landscape. We believe cryptocurrency markets have changed the playing field, making old ways outdated. Ne...]]></description><link>https://blog.marketlens.app/designing-analytics-and-trading-platform-for-modern-financial-markets</link><guid isPermaLink="true">https://blog.marketlens.app/designing-analytics-and-trading-platform-for-modern-financial-markets</guid><category><![CDATA[Cryptocurrency]]></category><category><![CDATA[data visualization]]></category><category><![CDATA[trading, ]]></category><dc:creator><![CDATA[MarketLens]]></dc:creator><pubDate>Thu, 24 Apr 2025 20:55:11 GMT</pubDate><content:encoded><![CDATA[<p>In this article, we explore existing ways to visualize financial markets and share our ideas for how they can be improved to reflect the current landscape. We believe cryptocurrency markets have changed the playing field, making old ways outdated. New exchanges operate 24/7 and provide live public data streams for order books, market trades, and other metrics. A quick glance at <a target="_blank" href="https://www.coingecko.com/en/exchanges">CoinGecko</a>’s list of exchanges reveals just how many are operating today including spot markets, perpetual futures (both linear and inverse), delivery futures, and options! Analyzing only price candles and volume bars from a single exchange offers a very limited perspective.</p>
<h2 id="heading-price">Price 📈</h2>
<p>Candlesticks, OHLC Bars, Heikin Ashi and their alternatives are very well known. Candlesticks were a breakthrough two centuries ago, enabling traders to capture structure over longer timeframes. Today, candlestick trading patterns can be formalized and implemented into automated strategies — but they’re unlikely to be profitable. Once a strategy becomes widely known, it’s unlikely to offer any real edge.</p>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745438402639/cd8cfa9c-2142-4012-999c-908bb14e3125.png" alt class="image--center mx-auto" /></p>
<p>The same applies to price-derived indicators like RSI and MACD — they offer no more information than the raw price data they’re based on - typically close values of a chosen timeframe. They probably provided consistent statistical advantage for their creators for some time in the past.</p>
<p>An important point: the key to successful trading is consistency. From a mathematical perspective, consistency means having a positive expected return with controlled risk. Some traders may get lucky opening their first 100x leveraged long and closing it in profit — but that means little in the long run. A win rate above 50% — after accounting for trading fees — is the bare minimum required for consistency. So let’s keep in mind next questions: What events are repeatable? What data representations help us detect them?</p>
<h2 id="heading-plain-order-book">Plain Order Book 📚</h2>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745442578460/1e2772a8-1e67-4f0c-8772-818787b28531.png" alt class="image--center mx-auto" /></p>
<p>All modern centralized exchanges operate as <strong>bidirectional auctions</strong>, featuring bids and asks (the same term bid is used for plain auctions). A dynamic order book and a continuous stream of executed trades are fundamental to how these markets operate. The common terminology includes:</p>
<ul>
<li><p>L1 data - a stream of the best bid and ask prices</p>
</li>
<li><p>L2 data - order book snapshots (deltas) with specified frequency and depth</p>
</li>
<li><p>L3 data - a stream of all order book changes, including placements, updates, and cancellations.</p>
</li>
</ul>
<p>Most crypto exchanges offer L2 data publicly, though the depth of order books may vary. Traditional exchanges (stocks, forex) often still charge for access to this data — even trade volume was considered proprietary not long ago.</p>
<p>Here’s the central point of this article: <strong>price moves because of what happens in the order book</strong>. Limit orders act like physical walls. If there’s a multi-million-dollar ask at 100,000 on the BTC/USD pair, price won’t move above it until that wall is either canceled or filled. Once the wall is removed, price can move freely between levels.</p>
<p>Price movements may be triggered by macro events (like BTC ETF approvals) or just hype on Crypto Twitter about a trending coin, whatever people or algorithms do their actions translate to placed or cancelled orders. These orders are what’s quantifiable — and they’re what ultimately drive price movements.</p>
<p>The standard visualization above is a direct carryover from traditional markets into crypto. But the pace of modern markets has changed dramatically. Screens are filled with flashing numbers — but processing that much data in real time is difficult for humans. Order books only show the current state — without any historical context. Market trades simply roll in one by one, offering little sense of broader activity. In traditional markets, the pace was slower and it was easier to process what was happening.</p>
<p>Fortunately, there are better ways to visualize order book changes and market trades. Let’s explore some of them.</p>
<h2 id="heading-heat-maps">Heat maps 🔥</h2>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745445602365/69453d7d-a042-4ba1-a6a8-47aa0e2dc05a.png" alt class="image--center mx-auto" /></p>
<p>A heat map is a common way to visualize 3D data on a 2D surface. In this context, the X-axis represents time, the Y-axis represents price, and color intensity indicates the size of limit orders at each price/time point. We believe <a target="_blank" href="https://tradinglite.com">TradingLite</a> was the first to bring heat maps for crypto exchanges to the web — and to make them visually stunning. Heat maps make it significantly easier to interpret market data. However, over time, we’ve come to recognize several limitations:</p>
<ul>
<li><p>Color intensity can highlight levels, but comparing intensities across time or price is not intuitive.</p>
</li>
<li><p>Today, traders need to observe multiple exchanges or market types (like spot and perpetual futures), but heat maps are not composable. Also, spot and perpetual futures markets have very different ranges of orders, so just summing them together doesn’t make much sense.</p>
</li>
<li><p>Heat maps don’t distinguish between canceled and executed orders.</p>
</li>
</ul>
<p>Aggregating heat maps remains an unsolved problem. There’s been a longstanding feature request for aggregated heat maps on TradingLite’s feedback board. Technically, we think it’s feasible to implement — the real challenge is making them intuitive and useful. Several approaches have been proposed to address the lack of market order visualization on heat maps. Let’s take a look at them.</p>
<h2 id="heading-volume-bubbles">Volume Bubbles 🫧</h2>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745446926299/4c412e7a-9a32-4edd-bb13-113ed12838a0.jpeg" alt class="image--center mx-auto" /></p>
<p><a target="_blank" href="https://bookmap.com/">Bookmap</a> visualizes executed orders as bubbles, where the size of each bubble corresponds to the trade size. While it’s a step forward, correlating bubble sizes with heat map intensities isn’t simple or intuitive.</p>
<h2 id="heading-histograms">Histograms 📊</h2>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745447328343/4bd73dea-fc20-42f8-aee2-a4ae2d22e98d.png" alt class="image--center mx-auto" /></p>
<p><a target="_blank" href="https://tradinglite.com/">TradingLite</a> extends the basic market trade tape with a histogram that includes filtering options. The same issue remains: limit orders appear as heat map intensities, while executed orders exist separately on the histogram.</p>
<h2 id="heading-3d">3D 🧊</h2>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745489487005/142ca422-0549-47dc-9304-9d9f51f766c0.jpeg" alt class="image--center mx-auto" /></p>
<p>There have even been attempts to create 3D representations. In fact, we find them more convenient than heat maps — sizes are intuitive, and their visual form is naturally additive. But how can we represent data from multiple markets? Stacking columns on top of each other would just obscure the lower layers. We experimented with these ideas, but for now, we’ve concluded that it may be too complex for practical use. That said, we may revisit 3D visualizations in the future.</p>
<h2 id="heading-depth-charts">Depth Charts 🌊</h2>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745490157373/d3b1d31e-f561-4f53-9c77-db4c6faf9a23.png" alt class="image--center mx-auto" /></p>
<p>The X-axis represents price, and the Y-axis shows the cumulative size of limit orders at each price level. These charts have two main limitations: they show no historical context and no executed orders.</p>
<p>It’s relatively easy to aggregate data from multiple exchanges on these charts — either by summing limit orders or layering them visually.</p>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745490570612/1bfcf216-4f21-4502-9845-d87d874b5081.png" alt class="image--center mx-auto" /></p>
<p><a target="_blank" href="https://okotoki.com">Okotoki</a> has implemented this kind of aggregation brilliantly.</p>
<h2 id="heading-tradable-depth-of-markets-dom">Tradable Depth of Markets (DOM) 🕳️</h2>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745503844225/216282cc-9dba-46de-aed9-0d7cd6bb63ff.png" alt class="image--center mx-auto" /></p>
<p>From a trade execution standpoint, <a target="_blank" href="http://Tiger.Trade">Tiger.Trade</a> offers one of the most comprehensive solutions:</p>
<ul>
<li><p>Some form of historical data</p>
</li>
<li><p>Executed orders represented as bubbles, with sizes labeled</p>
</li>
<li><p>An interactive order book for placing trades directly</p>
</li>
</ul>
<p>However, the same limitations mentioned above still apply:</p>
<ul>
<li><p>Color intensity alone is insufficient — you still need to read the numbers</p>
</li>
<li><p>Executed and limit orders are shown in separate visual spaces</p>
</li>
<li><p>History is limited</p>
</li>
</ul>
<h2 id="heading-footprint-charts">Footprint charts 🦶</h2>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745504515106/4ae7a3f7-d0c6-40a8-b552-6d28900e4827.webp" alt class="image--center mx-auto" /></p>
<p>Footprint charts are typically offered by platforms specializing in order flow analysis. For example, the screenshot above is from <a target="_blank" href="https://exocharts.com/">ExoCharts</a>. These charts show how trades occurred within each candlestick. They reveal important information about imbalances — which can provide a real edge in the market. However, from the perspective of our original topic, they also have limitations:</p>
<ul>
<li><p>Color intensities aren’t easily measurable on their own — you still need to read the actual numbers. Horizontal bars can help, but only to a degree.</p>
</li>
<li><p>Footprint charts don’t show how executed orders interact with the limit order book.</p>
</li>
</ul>
<h2 id="heading-a-better-way">A better way? ✨</h2>
<p>About a year ago, we came across <a target="_blank" href="https://medium.com/@lu.battistoni/a-brilliant-way-to-represent-the-order-flow-in-python-fb96318e1070">an article</a> that completely changed our perspective.</p>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745505422308/e011ad4f-21d7-4313-a8fc-080c037013ad.webp" alt class="image--center mx-auto" /></p>
<p>As we dug deeper, we discovered that this method is also used by proprietary trading firms. The screenshot below is taken from <a target="_blank" href="https://www.youtube.com/watch?v=s4IdoWUhRDA">this video.</a></p>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745505942253/7d650f0e-bf77-4dc1-b0b9-49f7d707bab4.png" alt class="image--center mx-auto" /></p>
<p>When we started experimenting with this visualization style, we realized how naturally it ticks all the boxes.</p>
<ul>
<li><p>There’s clear historical context</p>
</li>
<li><p>Sizes are intuitive and visually measurable — x pixels = y units</p>
</li>
<li><p>You can overlay multiple exchanges to compare them directly or sum their order sizes for a combined view</p>
</li>
<li><p>Executed orders can be naturally integrated into the same space (we'll show how on our screenshot)</p>
</li>
<li><p>Footprint charts appear there just naturally. Footprint bars become vertical and share the same space as order sizes</p>
</li>
<li><p>Moreover, volume bars, CVD, OI are all measurable in the same units and naturally fit into the same space</p>
</li>
</ul>
<h2 id="heading-conclusion-vision"><strong>Conclusion / Vision</strong> 🎯</h2>
<p>Here’s what we’ve built: executed orders clearly reveal how they cut through the limit order book.</p>
<p><img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1745506812994/c2cf0d08-9158-4ce3-8a6d-61276982216d.png" alt class="image--center mx-auto" /></p>
<p><a target="_blank" href="https://www.amazon.co.uk/Master-Markets-Tom-Williams/dp/8423430642">Master the Markets</a> by Tom Williams (2005) already feels like an ancient manuscript — but its core principle, “look where the volume is,” remains just as relevant today. Trade sizes, how limit orders interact with market orders is what is driving market prices.</p>
<p>Traditional charts use a uniform price scale, which forces trade sizes into compressed formats — like horizontal bars or bubbles. But if trade sizes are what truly drive the market, why not flip the model — visualize a space built on uniform sizes, and let prices play a secondary role?</p>
<p>That’s exactly what we’re building — and we already support top crypto exchanges. Many features emerge organically within this system. We’re continuously exploring the best ways to surface meaningful data. Eventually, we plan to support trading directly from the chart — similar to platforms like Tiger.Trade.</p>
<p>We’d love to hear your thoughts. Let’s collaborate on better ways to analyze and interact with modern financial markets.</p>
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